A bond like no other’ gets set to make its mark in Paris!

With just weeks to go until the Paris 2024 Olympic and Paralympic Games, the FEI has launched its global marketing campaign – "A bond Like No Other" – honouring good horsemanship and celebrating the unique and long-lasting connection between horse and human.

Created together with London-based marketing agency Redtorch, the aim of the campaign is to engage Olympic and Paralympic equestrian sports fans and connect with a broader audience, showcasing the essential connection between both equine and human athletes and its critical role to success in the sport.