CHIO AACHEN 2024: CELEBRATING 25 YEARS OF ENDURING COMMITMENT

Geneva, 25 June 2024 – From 28 June to 7 July 2024, the equestrian community will once again converge at the Aachen Soers showgrounds for the CHIO Aachen, a globally renowned event with a rich history spanning almost a century. Steeped in prestige and tradition, the CHIO Aachen showcases the very best of equestrian sport and is often likened to The Championships, Wimbledon, with both taking place on grass, and both among the largest and most prestigious venues in their respective sports. Also known as the World Equestrian Festival, the CHIO Aachen attracts more than 360,000 passionate supporters across 10 days of competition – a record attendance among equestrian events. 

Talking about the event, Pessoa noted: “The CHIO Aachen is my favourite Rolex Grand Slam of Show Jumping Major, as it is the equivalent to what The Championships, Wimbledon, means to tennis, the Masters means to golf, and what Daytona means to motorsport. Aachen has so much history; some incredible feats have been achieved there. Since the beginning of my career, I have always had my sights on winning the Grand Prix there. I achieved this feat very early on, and I feel very lucky and grateful for doing so.”

Daniel Deusser, the last Testimonee to triumph in this historic competition, did so in front of his home crowd in 2021. Reflecting on his victory, Deusser said: “To win the Rolex Grand Prix at Aachen was a dream come true. Aachen is my favourite Rolex Grand Slam Major, not only because I’m German, so there’s a German crowd and a lot of familiar faces around with my family watching, but also the whole picture of the show, the organization, the history, it makes it very special. The facilities are unbelievable, for a horse show; it’s an event for the horses, for the riders, for the grooms, it’s just a great event.”

Throughout its history, Rolex has focused on innovation, pushing the boundaries, and continuous improvement, characteristics that are synonymous also with the sport of equestrianism. Rolex’s support for equestrianism is governed by perpetual values that ensure the continuity of expertise and knowledge. This is demonstrated through a partnership with the CHIO Aachen CAMPUS, an international centre of equestrian excellence that focuses on training, education and digital development, and is based in the heart of the Aachen Soers showgrounds.

Rolex Testimonees Meredith Michaels-Beerbaum and Jeroen Dubbeldam, both previous Grand Prix winners at the CHIO Aachen, fully support this initiative, having dedicated much of their own time to training future generations of riders. “It’s so important to give something back to the sport because the sport has given so much to me. If I can help young people, giving the right example of how to deal with the sport and how to work with horses, then that is great,” said Dubbeldam, who is part of the selection panel for the Young Riders Academy supported by Rolex, a unique programme that provides young show jumpers with the opportunity to receive world-class training and education, and which in 2024 is celebrating its 10-year anniversary.

In addition to supporting world-class events and initiatives, Rolex partners with the sport’s most outstanding athletes who personify the expertise and accuracy of the brand through their historic achievements. 

Following his victory in the Rolex Grand Prix at The Dutch Masters in March, Dutch rider Willem Greve will travel to the CHIO Aachen with the hope of continuing his quest for the Rolex Grand Slam of Show Jumping. To date only one rider has achieved this feat, Rolex Testimonee Scott Brash, who won the Rolex Grand Prix at the CHIO Aachen in 2015 as part of a historic treble. 

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ROLEX GRAND PRIX WINNERS