Geneva, 25 June 2024 – From 28 June to 7 July 2024, the equestrian community will once again converge at the Aachen Soers showgrounds for the CHIO Aachen, a globally renowned event with a rich history spanning almost a century. Steeped in prestige and tradition, the CHIO Aachen showcases the very best of equestrian sport and is often likened to The Championships, Wimbledon, with both taking place on grass, and both among the largest and most prestigious venues in their respective sports. Also known as the World Equestrian Festival, the CHIO Aachen attracts more than 360,000 passionate supporters across 10 days of competition – a record attendance among equestrian events. 

Talking about the event, Pessoa noted: “The CHIO Aachen is my favourite Rolex Grand Slam of Show Jumping Major, as it is the equivalent to what The Championships, Wimbledon, means to tennis, the Masters means to golf, and what Daytona means to motorsport. Aachen has so much history; some incredible feats have been achieved there. Since the beginning of my career, I have always had my sights on winning the Grand Prix there. I achieved this feat very early on, and I feel very lucky and grateful for doing so.”

Daniel Deusser, the last Testimonee to triumph in this historic competition, did so in front of his home crowd in 2021. Reflecting on his victory, Deusser said: “To win the Rolex Grand Prix at Aachen was a dream come true. Aachen is my favourite Rolex Grand Slam Major, not only because I’m German, so there’s a German crowd and a lot of familiar faces around with my family watching, but also the whole picture of the show, the organization, the history, it makes it very special. The facilities are unbelievable, for a horse show; it’s an event for the horses, for the riders, for the grooms, it’s just a great event.”

Throughout its history, Rolex has focused on innovation, pushing the boundaries, and continuous improvement, characteristics that are synonymous also with the sport of equestrianism. Rolex’s support for equestrianism is governed by perpetual values that ensure the continuity of expertise and knowledge. This is demonstrated through a partnership with the CHIO Aachen CAMPUS, an international centre of equestrian excellence that focuses on training, education and digital development, and is based in the heart of the Aachen Soers showgrounds.

Rolex Testimonees Meredith Michaels-Beerbaum and Jeroen Dubbeldam, both previous Grand Prix winners at the CHIO Aachen, fully support this initiative, having dedicated much of their own time to training future generations of riders. “It’s so important to give something back to the sport because the sport has given so much to me. If I can help young people, giving the right example of how to deal with the sport and how to work with horses, then that is great,” said Dubbeldam, who is part of the selection panel for the Young Riders Academy supported by Rolex, a unique programme that provides young show jumpers with the opportunity to receive world-class training and education, and which in 2024 is celebrating its 10-year anniversary.

In addition to supporting world-class events and initiatives, Rolex partners with the sport’s most outstanding athletes who personify the expertise and accuracy of the brand through their historic achievements. 

Following his victory in the Rolex Grand Prix at The Dutch Masters in March, Dutch rider Willem Greve will travel to the CHIO Aachen with the hope of continuing his quest for the Rolex Grand Slam of Show Jumping. To date only one rider has achieved this feat, Rolex Testimonee Scott Brash, who won the Rolex Grand Prix at the CHIO Aachen in 2015 as part of a historic treble. 



2023 Marcus Ehning (GER), Stargold
2022 Gerrit Nieberg (GER), Ben 431
2021 Daniel Deusser (GER), Killer Queen VDM
2019 Kent Farrington (USA), Gazelle
2018 Marcus Ehning (GER), Pret A Tout
2017 Gregory Wathelet (BEL), Coree
2016 Philipp Weishaupt (GER), LB Convall
2015 Scott Brash (GBR), Hello Sanctos
2014 Christian Ahlmann (GER), Codex One
2013 Nick Skelton (GBR), Big Star
2012 Michael Whitaker (GER), GIG Amai
2011 Janne-Friederike Meyer (GER), Cellagon Lambrasco
2010 Eric Lamaze (CAN), Hickstead
2009 Denis Lynch (IRL), Lantinus
2008 Albert Zoer (NED), Sam
2007 Elizabeth Madden (USA), Authentic
2006 Marcus Ehning (GER), Noltes Küchengirl
2005 Meredith Michaels-Beerbaum (GER), Shutterfly
*Names in bold denote Rolex equestrian Testimonees


With more than a century of knowledge and expertise in watchmaking, Rolex is driven by tradition and craftsmanship, along with a commitment to innovation and a passion for perfection. These values are reflected in the brand’s support of equestrianism. For almost 70 years, Rolex has cultivated an enduring legacy with this elite world and is now a major presence at play behind the finest riders, competitions and institutions.

The brand’s contribution to excellence in equestrianism is based on this heritage, encouraging modernization while respecting the elegance of this prestigious sport. Whether supporting leading athletes, the CHI Geneva or the Rolex Grand Slam of Show Jumping, Rolex has built on a relationship that began in 1957, through an alliance with British show jumper Pat Smythe. A pioneer in her sport, she became the brand’s first equestrian Testimonee. Rolex’s perpetual support is highlighted by its affiliation with international events and competitions that represent the pinnacle of the sport, from the equestrian Majors to the shows making up the Rolex Series.



Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.

The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

Press Release