In the midst of the Covid crisis and the subsequent cancellation of the Masters Series, Christophe Ameeuw, President and Founder of EEM, called on the equestrian world to reinvent itself and imagine the world of tomorrow. No sooner said than done! EEM has announced the first stage of its revival with the Masters of Chantilly, from 8th to 11th of July 2021.

New event, new partner, new venue! With Rolex alongside as the Official Sponsor, Official Timepiece and Title Sponsor of the Grand Prix, the Masters will arrive in the capital of the horse world, bringing together the world's best riders and riding fans for four days of great sport, celebration and outdoor show against a backdrop that is unique in the world: the Château de Chantilly and its Great Stables.

« We are supporting the backbone of the Masters, its spirit, its quality, its great events, but in a radically new backdrop for our sport and horses, in an environment in harmony with nature and the exceptional setting of Chantilly ». EEM will be able to count on the support of the Chantilly Jumping association composed of passionate volunteers who over the past ten years have taken Chantilly Jumping to the highest level of competition.

About EEM

As a creator of exceptional events, a key player and pioneer in the equestrian industry, EEM has been working for more than fifteen years to bring our sport into the spotlight and win over new fans from around the world. Over the years, EEM has brought to life seven Audi Masters, three Rolex Top 10 Finals, six Gucci Masters and five extraordinary Masters Series seasons in Paris, Hong Kong, New York, Los Angeles and Lausanne. Recognized for its unique know-how and innovative spirit, EEM is also the creator and owner of the concepts of the Speed Challenge, the Riders Masters Cup and the Asia Horse Week. EEM also owns the reference equestrian media Studforlife and the We Ride The World community. In 2020, EEM is writing a new page in its history, reinventing itself to create the Chantilly Masters, a major event in the sporting schedule where show jumping and the capital of the horse world will shine on the international stage.

Rolex and equestrianism

Through its support of the finest international riders, competitions and institutions, Rolex has been a longstanding supporter of equestrianism, encouraging the global development of the sport. This enduring commitment is based on a rich heritage stretching back more than 60 years, starting with Rolex’s relationship with pioneering British Olympian Pat Smythe. The brand is a founding partner of the Rolex Grand Slam of Show Jumping, the sport’s ultimate prize, which is awarded to any rider who, consecutively, wins the Grand Prix at three of the four Majors: The Dutch Masters, the CHIO Aachen, the CSIO Spruce Meadows ‘Masters’, and the CHI Geneva. Rolex’s partnerships with key figures in the equestrian community – Steve Guerdat, Scott Brash, Kent Farrington, Rodrigo Pessoa and Isabell Werth to name a few – run across generations and span the globe, enabling knowledge and experience to be shared. As part of this perpetual process of growth and constant improvement, Rolex supports the Young Riders Academy which nurtures future talent.

Press release

image: JessicaSpringsteen©JessicaRodrigues