The International Jumping Riders Club since 1977 is the voice of the showjumping riders from around the world.
International Jumping Riders Club
OLYMPIC EQUESTRIAN #TWOHEARTS CAMPAIGN CAPTURES HEARTS AROUND THE WORLD
A powerful video demonstrating the unique and extraordinary bond between the Olympics' most muscular athlete - the horse - and their courageous riders has been released by the FEI, less than three months before the start of the Rio 2016 Games.
Around the world in 80 days - or just a bit over! - #TwoHearts will spread the spirit of a sport that has been at the core of the Olympic Movement for over a century and in which - uniquely - men and women compete head-to-head for the same medals.
In its largest ever global campaign, the Fédération Equestre Internationale (FEI), world governing body for horse sport, will shine a new spotlight on the sport in a way that has never been done before, celebrating the remarkable relationship between equestrian athletes and their horses and how their two hearts beat as one in the drive to win.
Over the coming weeks, the FEI is rolling out a series of emotive and engaging content via its social channels that will inspire passion and excitement for the sport in new and old fans alike.
'The #TwoHearts campaign emphasises the special bond between horse and rider, introducing our sport in a new way to fans around the world,' FEI President Ingmar De Vos said. 'Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games.'
The equestrian events at the Deodoro Olympic Park will provide thrilling action for on-site fans and spectators around the world as 200 horse and rider combinations from 43 countries compete for six gold medals in Jumping, Dressage and Eventing. Global fans will marvel at the sight of Olympic riders working in harmony with the body, mind and soul of the Olympics' strongest athlete, the horse.
Fans can support the campaign by posting and sharing photos and video content on social media using #TwoHearts.
Because:
"We all understand the extraordinary connection between rider and horse.
The intuitive bond. The mutual respect. The committed partnership.
We all know there's no other Olympic sport like equestrianism. We all know why our sport's so exceptional, but millions of people don't.
We need to show that equestrianism is about Two Hearts, by focusing on the remarkable relationship between horse and rider. We can connect not just with equestrian fans, but with wider sports fans.
A symbol is the easiest way to reach people and to communicate the Two Hearts message.
It can be understood in every languages and will unify our communications throughout RIO 2016, and even beyond.
To ensure our Two Hearts campaign resonates around the world, to ignite new passion for equestrianism. We need your heartfelt support."
https://www.youtube.com/watch?v=IpiErumSKLI
Around the world in 80 days - or just a bit over! - #TwoHearts will spread the spirit of a sport that has been at the core of the Olympic Movement for over a century and in which - uniquely - men and women compete head-to-head for the same medals.
In its largest ever global campaign, the Fédération Equestre Internationale (FEI), world governing body for horse sport, will shine a new spotlight on the sport in a way that has never been done before, celebrating the remarkable relationship between equestrian athletes and their horses and how their two hearts beat as one in the drive to win.
Over the coming weeks, the FEI is rolling out a series of emotive and engaging content via its social channels that will inspire passion and excitement for the sport in new and old fans alike.
'The #TwoHearts campaign emphasises the special bond between horse and rider, introducing our sport in a new way to fans around the world,' FEI President Ingmar De Vos said. 'Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games.'
The equestrian events at the Deodoro Olympic Park will provide thrilling action for on-site fans and spectators around the world as 200 horse and rider combinations from 43 countries compete for six gold medals in Jumping, Dressage and Eventing. Global fans will marvel at the sight of Olympic riders working in harmony with the body, mind and soul of the Olympics' strongest athlete, the horse.
Fans can support the campaign by posting and sharing photos and video content on social media using #TwoHearts.
Because:
"We all understand the extraordinary connection between rider and horse.
The intuitive bond. The mutual respect. The committed partnership.
We all know there's no other Olympic sport like equestrianism. We all know why our sport's so exceptional, but millions of people don't.
We need to show that equestrianism is about Two Hearts, by focusing on the remarkable relationship between horse and rider. We can connect not just with equestrian fans, but with wider sports fans.
A symbol is the easiest way to reach people and to communicate the Two Hearts message.
It can be understood in every languages and will unify our communications throughout RIO 2016, and even beyond.
To ensure our Two Hearts campaign resonates around the world, to ignite new passion for equestrianism. We need your heartfelt support."
https://www.youtube.com/watch?v=IpiErumSKLI